Unilever Appoints New CMO

Keith Weed – currently EVP Home Care, Oral Care and Water at Unilever – was promoted to chief marketing and communications officer (CMO). He will take up his new role on April 1 and will be a member of the Unilever Executive, reporting to Chief Executive Paul Polman.

Polman said, “This is the first time Unilever has had a CMO at the top table and is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever Brand and will also assume responsibility for the communications function.”